Goodr: Cut month-end close by 6 days and unified order management across 3 channels.

The Challenge

Goodr was growing fast. What started as a direct-to-consumer sunglasses brand had expanded into wholesale distribution and retail partnerships, and their NetSuite instance was showing the strain. Each sales channel had its own workflows, its own data inconsistencies, and its own set of manual processes that finance had to reconcile at month end.

The result was a month-end close that stretched past 12 days, inventory numbers that did not match across channels, and a finance team spending more time fixing data than analyzing it. When Goodr brought in TFR Solutions, the mandate was clear: unify the system or it will hold back the growth.

What We Did

TFR Solutions began with a two-week discovery phase to map how orders, inventory, and financial data moved across all three channels. We identified three core problems: channel-specific order routing logic that created duplicate records, an inventory sync process that ran nightly instead of in real time, and a financial close process that required manual journal entries to tie out intercompany transactions.

We rebuilt the order management architecture to route all orders through a single NetSuite workflow regardless of channel origin. We replaced the nightly inventory sync with a real-time Celigo integration that kept stock levels accurate across D2C, wholesale, and retail simultaneously.

For finance, we restructured the intercompany transaction process, built automated reconciliation workflows, and replaced four manual close spreadsheets with native NetSuite saved searches and reports. The result was a close process that finance could run predictably every time.

The Results

• Month-end close reduced from 12 days to 6 days
• Inventory accuracy improved to 99%+ across all channels
• Eliminated 15 hours per week of manual reconciliation work
• Unified order management across D2C, wholesale, and retail
• Finance team gained same-day visibility into cross-channel revenue